{"id":1481,"date":"2018-11-20T14:10:00","date_gmt":"2018-11-20T19:10:00","guid":{"rendered":"https:\/\/tyghstudio.com\/x\/?post_type=portfolio&p=1481"},"modified":"2022-04-27T13:10:25","modified_gmt":"2022-04-27T17:10:25","slug":"art-of-distraction","status":"publish","type":"portfolio","link":"https:\/\/tyghstudio.com\/x\/portfolio\/art-of-distraction\/","title":{"rendered":"Art of Distraction"},"content":{"rendered":"[vc_row el_class=”align-center” css=”.vc_custom_1473955780919{padding-top: 6vh !important;padding-bottom: 2vh !important;}”][vc_column animation=”animation bottom-to-top” offset=”vc_col-lg-6 vc_col-md-8″][vc_column_text animation=”animation fade-in”]\n

Art of Distraction, City of Toronto<\/strong><\/h3>\n

\u201cThe ads are targeted especially at drivers \u2013 with the message \u201cpay attention on our streets before someone else pays the price\u201d \u2013 and are part of the city\u2019s Vision Zero road safety plan, which hopes ultimately to eliminate traffic fatalities and serious injuries altogether.\u201d \u2013 Globe and Mail<\/p>\n

TYGH created the three-dimensional objects and scenes for the Toronto Transit Shelters and campaign. Treating the disturbing visuals as elevated art objects and displaying them as they would be in a gallery setting.[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”align-center”][vc_column offset=”vc_col-lg-8 vc_col-md-10″][vc_column_text animation=”animation fade-in” css=”.vc_custom_1542743453263{padding-top: 2em !important;padding-bottom: 1em !important;}”]\n

PROCESS<\/h6>\n[\/vc_column_text][vc_row_inner el_class=”align-center”][vc_column_inner offset=”vc_col-lg-4″][vc_empty_space height=”6em”]\t
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INSTALLATION<\/h6>\n[\/vc_column_text][vc_row_inner el_class=”align-center”][vc_column_inner offset=”vc_col-lg-4″][vc_empty_space height=”4em”]\t
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\n\t\t\t\"\"\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”2em”][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

[vc_row el_class=”align-center” css=”.vc_custom_1473955780919{padding-top: 6vh !important;padding-bottom: 2vh !important;}”][vc_column animation=”animation bottom-to-top” offset=”vc_col-lg-6 vc_col-md-8″][vc_column_text animation=”animation fade-in”] Art of Distraction, City of Toronto \u201cThe ads are targeted especially at drivers \u2013 with the message \u201cpay attention on our streets before someone else pays the price\u201d \u2013 and are part of the city\u2019s Vision Zero road safety plan, which hopes…<\/p>\n","protected":false},"author":1,"featured_media":1502,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"_links":{"self":[{"href":"https:\/\/tyghstudio.com\/x\/wp-json\/wp\/v2\/portfolio\/1481"}],"collection":[{"href":"https:\/\/tyghstudio.com\/x\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/tyghstudio.com\/x\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/tyghstudio.com\/x\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tyghstudio.com\/x\/wp-json\/wp\/v2\/comments?post=1481"}],"version-history":[{"count":0,"href":"https:\/\/tyghstudio.com\/x\/wp-json\/wp\/v2\/portfolio\/1481\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tyghstudio.com\/x\/wp-json\/wp\/v2\/media\/1502"}],"wp:attachment":[{"href":"https:\/\/tyghstudio.com\/x\/wp-json\/wp\/v2\/media?parent=1481"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tyghstudio.com\/x\/wp-json\/wp\/v2\/tags?post=1481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}