Art of Distraction

Client: City of Toronto, Publicis Toronto
Services: Design, Production, Installation

Art of Distraction, City of Toronto

“The ads are targeted especially at drivers – with the message “pay attention on our streets before someone else pays the price” – and are part of the city’s Vision Zero road safety plan, which hopes ultimately to eliminate traffic fatalities and serious injuries altogether.” – Globe and Mail

TYGH created the three-dimensional objects and scenes for the Toronto Transit Shelters and campaign. Treating the disturbing visuals as elevated art objects and displaying them as they would be in a gallery setting.