Art of Distraction, City of Toronto
“The ads are targeted especially at drivers – with the message “pay attention on our streets before someone else pays the price” – and are part of the city’s Vision Zero road safety plan, which hopes ultimately to eliminate traffic fatalities and serious injuries altogether.” – Globe and Mail
TYGH created the three-dimensional objects and scenes for the Toronto Transit Shelters and campaign. Treating the disturbing visuals as elevated art objects and displaying them as they would be in a gallery setting.
PROCESS
![process_helmet](https://tyghstudio.com/x/wp-content/uploads/2018/11/process_helmet.jpg)
![process_shoe](https://tyghstudio.com/x/wp-content/uploads/2018/11/process_shoe.jpg)
![process_helmet2](https://tyghstudio.com/x/wp-content/uploads/2018/11/process_helmet2.jpg)
![process_backpack](https://tyghstudio.com/x/wp-content/uploads/2018/11/process_backpack.jpg)
![process_bike](https://tyghstudio.com/x/wp-content/uploads/2018/11/process_bike.jpg)
![process_purse](https://tyghstudio.com/x/wp-content/uploads/2018/11/process_purse.jpg)
![process_mirror](https://tyghstudio.com/x/wp-content/uploads/2018/11/process_mirror.jpg)
INSTALLATION
![bike_shelter](https://tyghstudio.com/x/wp-content/uploads/2018/11/bike_shelter.jpg)
![bikedetail](https://tyghstudio.com/x/wp-content/uploads/2018/11/bikedetail.jpg)
![backpack_day](https://tyghstudio.com/x/wp-content/uploads/2018/11/backpack_day.jpg)
![backpack_night](https://tyghstudio.com/x/wp-content/uploads/2018/11/backpack_night.jpg)
![helmut_night](https://tyghstudio.com/x/wp-content/uploads/2018/11/helmut_night.jpg)
![helmet_detail](https://tyghstudio.com/x/wp-content/uploads/2018/11/helmet_detail.jpg)
![cardoor_day](https://tyghstudio.com/x/wp-content/uploads/2018/11/cardoor_day.jpg)
![cardoor_night](https://tyghstudio.com/x/wp-content/uploads/2018/11/cardoor_night.jpg)
![purse_night](https://tyghstudio.com/x/wp-content/uploads/2018/11/purse_night.jpg)
![purse_detail](https://tyghstudio.com/x/wp-content/uploads/2018/11/purse_detail.jpg)