Our Process

We thrive on innovating original narratives/concepts and solutions from a unique perspective. Comprised of multi-disciplinary thinkers, artists, designers, filmmakers and writers, TYGH takes a project from goal to concept through to design, production and/or fabrication, installation, activation.

We are obsessive about details and quality. TYGH is guided by the belief that the medium needs to be executed perfectly in order to deliver an authentic and thoughtful message. Because of this, we largely handle the realization of projects inhouse—logistically, this also allows us to control timeline, budget, and to quickly accommodate Client’s requests.

Narrative Development

  • Research
  • Round-table Discussions
  • Site Visits
  • Stakeholder Interviews
  • Moodboards
  • Sketches

Concept Development

Developing the concept to best share the narrative. What is the best medium / media to deliver it? How and where do we do it? How do we measure impact? How do we approach the media in a unique way? How do we express the idea with impact in our market in budget and in time?

Deliverables

  • Test Shots / Sketches / Illustrations / Moodboards
  • Shooting Boards
  • 3D Renderings
  • Maquettes
  • Digital Mock-ups
  • Material Samples

Design

  • Traditional Print Media
  • Billboard
  • In-store Materials
  • Online – Video, Photography
  • Experimental Video
  • Banner Ads
  • Splash Page / Site Takeovers
  • Hoarding Wall
  • Interactive Hoarding Walls with Online Linkages and Apps

Creation

  • Content / Communications
  • Graphic Design
  • Photography
  • Touch-ups
  • Video
  • Integrated Technology
  • In-house Production
  • Sampling
  • Hands-on and Machine Mediums

Production + Activation

Printing

  • In-house Printing – Specialty and/or small volume
  • Outsourced Printing – For mass volume we would use a printing specialist / Client’s printer. We would provide all digital files, quote and supervise proofing / quality.

Activation

  • Project Management
  • Floor Plans / Elevations
  • Location Scouting
  • Build
  • Signage
  • Lighting
  • Engineering and Permitting
  • Staffing
  • Delivery
  • Installation
  • Crating and Shipping
  • De-installation
  • Storage