It Happened Here

TYGH designed and created three interactive installations for Budweiser’s “It Happened Here”—a temporary retrospective on the history of the Budweiser Stage.

People could touch Alice Cooper’s bulging snake, rock on stage with KISS, and crowd surf at an Arkell’s concert. The crowd-surfing photobooth was complete with 30 individual arms, each hand-sculpted and styled in-house by TYGH.