Spring Steps

Client: Holt Renfrew
Services: Concept, Design, Production, Installation

TYGH Studio created an in-store activation for Holt Renfrew’s Flagship store for Spring 2019. Designed to bring traffic to the newly renovated shoe gallery and to create unique photo opportunities for fashion lovers and influencers. Playing with smooth and textured surfaces and exploring unique materials such as textiles, venetian plaster, carpet, mirrors, and lighting in a sophisticated spring colour palette—Spring Steps was a cross between Environmental Retail / and Experiential Design.